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Introducing: Align

The AI-assisted photography app designed for Apple iOS.

Perfect for smaller listings or quick shoots that don’t require a full professional team, Align helps anyone capture clean, polished, and professional-looking real estate photos with ease.

Using intelligent on-screen guidance, Align directs you through each shot—helping you frame, level, and compose every photo with confidence. No photography experience needed.

When you’re done, instantly upload your images to the cloud directly from the app. Every photo is formatted to be MLS-ready, saving you time and ensuring consistent, high-quality results.

Capture better listings. Save time. Look professional—with Align.

Privacy Policy

Last Updated: December 8, 2025

Gerlach Photo Co. ("we," "our," or "us") operates the Align mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your information when you use our App.

1. INFORMATION WE COLLECT

1.1 Information You Provide

• Photos you capture using the App

• Notes and addresses you add to photo albums

• Subscription information (processed through Apple's App Store)

1.2 Automatically Collected Information

• Device information (device type, iOS version)

• App usage data (features used, crash reports)

• Location data (only when you grant permission and take photos)

1.3 Camera and Photos Access

• The App requires camera access to capture photos

• The App requires photo library access to save photos to your device

• All photos are stored locally on your device

• We do NOT upload your photos to any servers

2. HOW WE USE YOUR INFORMATION

We use the collected information to:

• Provide and improve the App's functionality

• Save photos to your device's photo library

• Tag photos with location information (if you grant permission)

• Process your subscription through Apple's App Store

• Analyze app usage to improve user experience

• Provide customer support

3. DATA STORAGE AND SECURITY

3.1 Local Storage

• All photos and notes are stored LOCALLY on your device

• We do NOT store your photos on any remote servers

• Your photos remain under your control at all times

3.2 Security Measures

• Photos are stored in your device's secure photo library

• App data is protected by iOS security features

• Subscription information is handled securely by Apple

4. LOCATION DATA

4.1 How We Use Location

• Location data is used ONLY to tag photos with addresses

• Location is collected only when you take a photo

• You can deny location access; the App will still function

4.2 Location Privacy

• Location data is stored only with your photos

• We do NOT track your location continuously

• We do NOT share your location with third parties

5. SUBSCRIPTIONS AND PAYMENTS

5.1 Apple App Store

• All subscriptions are processed through Apple's App Store

• We do NOT collect or store your payment information

• Apple's privacy policy applies to payment processing

5.2 Subscription Data

• We receive only subscription status (active/inactive)

• We do NOT receive your payment details

• Subscription management is handled through Apple

6. DATA SHARING AND DISCLOSURE

6.1 We Do NOT Share Your Data

• We do NOT sell your personal information

• We do NOT share your photos with third parties

• We do NOT use your data for advertising

6.2 Limited Disclosure

We may disclose information only if:

• Required by law or legal process

• Necessary to protect our rights or safety

• In connection with a business transfer (sale, merger)

7. YOUR SHARING CHOICES

When YOU choose to share:

• You can share photos through iOS share sheet

• You control which apps receive your photos

• Shared photos are subject to the recipient app's privacy policy

8. CHILDREN'S PRIVACY

• The App is not directed to children under 13

• We do not knowingly collect data from children under 13

• If we learn we have collected such data, we will delete it

• Parents: contact us if you believe your child provided information

9. YOUR RIGHTS AND CHOICES

You have the right to:

• Access your photos and data (stored on your device)

• Delete your photos at any time through the App

• Revoke camera or location permissions in iOS Settings

• Cancel your subscription through Apple App Store

• Request deletion of any data we hold (contact us)

10. THIRD-PARTY SERVICES

10.1 Apple Services

• App Store (for subscriptions)

• Photos Library (for saving photos)

• Core Location (for address tagging)

10.2 Third-Party Privacy

• Apple's services are governed by Apple's Privacy Policy

• We do NOT control Apple's data practices

• Review Apple's privacy policy at apple.com/privacy

11. CHANGES TO THIS POLICY

• We may update this Privacy Policy from time to time

• Changes will be posted within the App

• Continued use after changes constitutes acceptance

• We will notify you of significant changes

12. DATA RETENTION

• Photos: Retained on your device until you delete them

• App data: Retained locally until you delete the App

• Subscription data: Retained only while subscription is active

• Deleted data cannot be recovered

13. INTERNATIONAL USERS

• The App is operated from the United States

• Your data is stored on your device (local storage)

• By using the App, you consent to data transfer if applicable

14. CALIFORNIA PRIVACY RIGHTS

If you are a California resident:

• You have the right to know what data we collect

• You have the right to request deletion

• We do NOT sell personal information

• Contact us to exercise your rights

15. CONTACT US

If you have questions about this Privacy Policy:

Gerlach Photo Co.

Email: support@gerlachphoto.co

Website: gerlachphoto.co/align

For subscription issues, contact Apple Support.

16. CONSENT

By using the Align app, you consent to:

• This Privacy Policy

• Our collection and use of information as described

• Local storage of your photos and data

17. SUMMARY OF KEY POINTS

✓ Your photos stay on YOUR device (not uploaded to servers)

✓ We do NOT sell or share your personal information

✓ Location is used ONLY for photo address tagging

✓ You control all sharing through iOS features

✓ Subscriptions are processed securely by Apple

✓ You can delete all data at any time

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This Privacy Policy is effective as of December 8, 2025.

Terms of Use

Last Updated: December 8, 2025

These Terms of Service ("Terms") govern your use of the Align mobile application ("App") operated by Gerlach Photo Co. ("we," "our," or "us"). By downloading, installing, or using the App, you agree to these Terms.

1. ACCEPTANCE OF TERMS

1.1 Agreement

By using the Align app, you agree to:

• These Terms of Service

• Our Privacy Policy

• Apple's App Store Terms and Conditions

1.2 Age Requirement

• You must be at least 13 years old to use the App

• If under 18, you must have parental consent

• We reserve the right to verify age at any time

1.3 Changes to Terms

• We may modify these Terms at any time

• Changes will be posted within the App

• Continued use after changes constitutes acceptance

• Material changes will be notified through the App

2. LICENSE TO USE THE APP

2.1 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to:

• Download and install the App on your iOS device

• Use the App for personal or business purposes

• Access all features according to your subscription level

2.2 License Restrictions

You may NOT:

• Copy, modify, or reverse engineer the App

• Rent, lease, or sell access to the App

• Remove any copyright or proprietary notices

• Use the App for illegal purposes

• Circumvent subscription limitations

3. SUBSCRIPTION TERMS

3.1 Free Version

• Limited to 10 free photos

• Access to basic features

• AI composition guidance available

• No credit card required

3.2 Premium Subscription

Monthly Plan:

• $29.99 per month

• Unlimited photos

• Full AI composition guidance

• All premium features

• Automatically renews monthly

Annual Plan:

• $299.99 per year

• Unlimited photos

• Full AI composition guidance

• All premium features

• Save $59.89 vs. monthly plan

• Automatically renews annually

3.3 Subscription Management

• Subscriptions are processed through Apple App Store

• Payment charged to your Apple ID account

• Auto-renewal occurs 24 hours before period ends

• Cancel anytime through App Store settings

• No refunds for partial periods

• Subscription remains active until period ends

3.4 Free Trial (if offered)

• Free trial period as specified in the offer

• Trial converts to paid subscription unless cancelled

• Cancel at least 24 hours before trial ends

• Previous subscribers may not be eligible

4. USER RESPONSIBILITIES

4.1 Your Account

You are responsible for:

• Maintaining the security of your device

• All activity under your Apple ID

• Keeping the App updated

• Backing up your photos

4.2 Proper Use

You agree to:

• Use the App only for lawful purposes

• Respect intellectual property rights

• Not infringe on others' privacy

• Comply with all applicable laws

4.3 Prohibited Activities

You may NOT use the App to:

• Capture illegal content

• Violate others' privacy rights

• Harass or harm others

• Distribute malware or viruses

• Bypass technical limitations

5. PHOTOS AND CONTENT

5.1 Your Content Ownership

• You retain all rights to photos you capture

• You are responsible for your content

• You must have rights to capture all photos

• Respect property rights when photographing

5.2 Storage and Backup

• Photos are stored locally on your device

• We are NOT responsible for lost or deleted photos

• You should regularly back up your photos

• App deletion will remove local photos

5.3 Photo Library Access

• The App saves photos to your iOS Photos library

• You control iOS photo permissions

• Photos may sync via iCloud (your choice)

• We do NOT access photos outside the App

6. INTELLECTUAL PROPERTY

6.1 App Ownership

• The App and all content are owned by Gerlach Photo Co.

• Protected by copyright, trademark, and other laws

• "Align" name and logo are our trademarks

• All rights not expressly granted are reserved

6.2 Feedback

• We welcome your feedback and suggestions

• Feedback becomes our property

• We may use feedback without compensation

• No confidential relationship is created

7. DISCLAIMERS AND WARRANTIES

7.1 "AS IS" Basis

THE APP IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, INCLUDING:

• Warranties of merchantability

• Fitness for a particular purpose

• Non-infringement

• Uninterrupted or error-free operation

7.2 AI Guidance

• AI composition guidance is for reference only

• Not guaranteed to be accurate

• Professional judgment should be used

• We are not liable for photo quality

7.3 Device Compatibility

• The App requires iOS 16.0 or later

• Not all devices may be supported

• Performance may vary by device

• We are not responsible for device issues

8. LIMITATION OF LIABILITY

8.1 No Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• We are NOT liable for any damages

• Including lost profits, data, or photos

• Whether direct, indirect, or consequential

• Even if we were advised of the possibility

8.2 Maximum Liability

• Our total liability is limited to the amount you paid

• In the past 12 months for the App

• Or $100, whichever is greater

8.3 Exceptions

Some jurisdictions do not allow limitations on liability, so these limitations may not apply to you.

9. INDEMNIFICATION

You agree to indemnify and hold us harmless from:

• Claims arising from your use of the App

• Your violation of these Terms

• Your violation of any laws or rights

• Content you capture or share

10. TERMINATION

10.1 By You

• Delete the App from your device

• Cancel subscription through App Store

• Contact us to request data deletion

10.2 By Us

We may terminate your access if you:

• Violate these Terms

• Engage in fraudulent activity

• Misuse the App

• For any reason with notice

10.3 Effect of Termination

• Your license to use the App ends

• You must delete the App

• Subscription charges stop (no refund for current period)

• Certain provisions survive termination

11. PRIVACY

• Your privacy is important to us

• Review our Privacy Policy for details

• Privacy Policy is incorporated into these Terms

• Available at: gerlachphoto.co/align/privacy-policy

12. THIRD-PARTY SERVICES

12.1 Apple Services

• App Store subscriptions

• iOS Photos library

• Core Location services

• Apple's terms apply

12.2 No Endorsement

• We do not endorse third-party services

• Not responsible for third-party actions

• Review third-party terms before use

13. GEOGRAPHIC RESTRICTIONS

• The App is intended for use in the United States

• May be available in other countries

• Content may not be appropriate for all locations

• Comply with local laws in your jurisdiction

14. DISPUTE RESOLUTION

14.1 Informal Resolution

• Contact us first to resolve disputes

• Email: support@gerlachphoto.co

• We will work in good faith to resolve

14.2 Governing Law

• These Terms are governed by Washington State law

• Excluding conflict of law principles

• You submit to jurisdiction in Washington State

14.3 Arbitration

• Disputes will be resolved through binding arbitration

• Under American Arbitration Association rules

• In Seattle, Washington

• You waive right to jury trial

• You waive right to class action

14.4 Exceptions to Arbitration

You may pursue claims in small claims court if they qualify.

15. UPDATES AND MODIFICATIONS

15.1 App Updates

• We may release updates at any time

• Updates may add, change, or remove features

• Continued use after update constitutes acceptance

• Some updates may be required

15.2 Maintenance

• The App may be unavailable during maintenance

• We will minimize disruption when possible

• No compensation for downtime

16. ENTIRE AGREEMENT

• These Terms constitute the entire agreement

• Supersede all prior agreements

• Can only be modified in writing by us

• Failure to enforce does not waive rights

17. SEVERABILITY

• If any provision is invalid, others remain in effect

• Invalid provisions will be modified to be enforceable

• These Terms will continue to apply

18. NO WAIVER

• Our failure to enforce any right is not a waiver

• All rights and remedies are cumulative

• We may enforce rights at any time

19. ASSIGNMENT

• You may not assign these Terms

• We may assign these Terms without notice

• Assignment is in connection with business transfer

20. CONTACT INFORMATION

Gerlach Photo Co.

Email: support@gerlachphoto.co

Website: gerlachphoto.co/align

For subscription billing: Contact Apple Support

For technical support: Contact us at email above

21. ACKNOWLEDGMENT

By using Align, you acknowledge that:

• You have read these Terms

• You understand these Terms

• You agree to be bound by these Terms

• You have authority to accept these Terms

22. SUMMARY OF KEY TERMS

✓ Free: 10 photos with basic features

✓ Premium: Unlimited photos for $29.99/month or $299.99/year

✓ Auto-renewal unless cancelled 24 hours before period ends

✓ No refunds for partial subscription periods

✓ You own your photos, we don't upload them

✓ Use for lawful purposes only

✓ App provided "as is" without warranties

✓ Disputes resolved through arbitration in Washington

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These Terms of Service are effective as of December 8, 2025.

By using Align, you agree to these Terms.

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Introducing: Align

Privacy Policy

Terms of Use

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